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Production for export is a pillar of any national community. Here is the story of a relatively “small” Jamaican farmer who has produced well.


How did he do it?


  • He persevered natural disasters.

  • Fought blockages by bureaucracy.

  • Did his own research and innovation for better production.

  • Formed a Farmers’ Association or advocacy group.

  • He lobbied the government.

  • He got financial help from Funding Agencies and expert advice for the farmers’ co-operative.

  • He was environmentally aware- avoiding pesticide use.

  • Above all, he was passionate.


Read the entire story of this “One man and his cocoa kingdom”.

This is a model story of how success is achieved by


1) having an impossible dream

2) empowering “ordinary” people

3) developing allies and

4) building teamwork.


Halving measures don’t work. We have to go all out from the ground up.


It was mindset that took Jamaica to France. How can we change the mindset of ourselves and others for productivity and wellness?


Analyse the steps in this story! “God gave me a sign

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